When You See Green, Think SERVPRO!

4/7/2021 (Permalink)

Neon green is not my car color preference, but it serves a very specific purpose when it comes to customer and company recognition. It is said that the first person who started SERVPRO did a test to see what color people liked better on cars, which ones stood out and caught the eye more. He had a variety of colors and more times than not people chose the neon green. To this day, all the SERVPRO franchises you see around have the neon green color and when you see green, you think SERVPRO. It is sort of funny the way that it sticks in people’s minds. One of the questions we ask our clients when they call in for us to come out to help them is, “where did you hear about us?’, and a lot of the times the response will be “I saw your truck, or I saw your cubes driving around town”. We love to hear this because that just goes to show that when our customers see green, they too think of SERVPRO!